Working with Jose Cuervo, Steph Bono was the editor and designer involved in concepting, pre-production, and post production for campaigns, social ads and Youtube videos. Our aim was to elevate the brand name and refresh their image.

ROLE

Pre-Production, Concepting, Video and Photo Editing, Motion Design

Collaborators

Team at WithIn

April Social Ad

Showcasing Jose Cuervo Plata Tradicional, we produced recipe reels teaching viewers how to make spring inspired cocktails, placing Cuervo as the perfect addition to any seasonal get together.

Cuervo Distillery
Film Reel

Touring the Jose Cuervo Distillery in Tequila Mexico, Teddy Popicks (Producer) captured the experience on his super 8 film camera. Steph Bono created it into an IG Reel using sound design, special effects and animation.

Summer Cuervo Ad Campaign

Displaying the different personalities of the Jose Cuervo product line, we created a campaign that showcases the crispness of Tradicional Plata , the smoothness of Tradicional Añejo, and the refreshing ready to drink Cuervo Margarita.

Winter Cuervo Recipe

When we think of winter cocktails, our minds often turn to warm whiskey cocktails and bourbon. The goal of the Cuervo winter ads was to help expand the consumers winter repertoire. Tequila is often regarded as a summer spirit, but when combined with the right flavors, tequila can pair well with cozy winter gatherings.

Playamar Social Content

Playamar is vacation in a can. Inspired by the beaches of Mexico, we made sure to capture Playamar’s fun and playful brand aspect while concepting and creating social content.

Cuervo Content Library

Each season the Cuervo creative team concepted and made production decks to show the product line with seasonal cocktails. These series were used as digital and print ad content for storesfronts and distributors. Along with concepting, Steph Bono had a major role in post production, retouching and color grading.

Cuervo Brand experience

From Agave Bar to Cristalino Nights, the team crafted and curated the essence of the Cuervo brand experience. Steph Bono, leading post-production editing, encapsulated the spirit of the untamed Cristalino nights and the rich Cuervo culture in all the social assets.

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